BEYOND THE CV

I’m focused on finding a senior leadership position somewhere that aligns with my values and makes the best use of my extensive experience and creative talents. At this point in my career, I’m only interested in working with talented people who are capable of keeping their egos in check to create amazing things. I want to find a company with a product or service I truly believe in and prefer a position where I can be involved in all stages of the production process.

Here is a peek beyond my resume and into my passions and personality which have been key to my success. 

Passions:

  • Creating 

    • Environments 

    • Video content

    • Animation

    • Music composing and live performance

  • Music - deep and wide span of interest from classical to jazz, rock and beyond 

  • Exploring new places

  • Sparking happiness (for myself and others)

  • Emerging Technologie

  • Bowling & Bocce (heavy ball sports)

  • Gardening

Values:

  • Family - most important of all

  • Perspective - checking in frequently and reset when necessary 

  • Kindness - every human deserves empathy 

  • Humility - never assume my way is the only way

  • Humor - laughter is a life raft in a storm

  • Dependability - Always give my best and never be the one who drops the ball

  • Positive attitude 

  • Listening 

  • Vulnerability  

Vision:

  • Set ambitious goals

  • “Crazy ideas” and even ”Bad ideas” can give birth to transcendent ideas

  • Start with a clear vision of success and work backward to get there

  • Build a team of people who inspire you

  • Hire people who are smarter than you

  • Exquisite service always - When the client feels taken care of they trust you to lead the way

  • Look for the heart of each project and find a way to believe in it

HIGHLIGHTS

IHOP WONKA MENU

I pitched this concept at a capabilities meeting proactively and it was greenlit by the agency the next day. With nearly 15k activations in 4 weeks and an average session time of :39 seconds the client agreed this was a pretty sweet activation. 

AD COUNCIL PURE LOVE

Ad Council wanted to partner with us to come up with something big to support the Shelter Pet Project. The alignment of a February flight was the perfect opportunity to lean into love as a theme. And where do you find love in 2019? on Tinder, of course. So we borrowed the mechanics of the popular app and let people browse local available shelter pets by swiping left or right.

To follow upour award winning Melt the Ice” campaign in 2022, Columba returned and wanted to take it up a notch with a virtual dressing room. In 8 weeks there were 251,150 donned by passersby.

COLUMBIA SPORTSWEAR

TRAVEL TEXAS

We received an RFP with a $500k budget for Out of Home budget, a $750k budget for Digital, and a $500k budget for CO-OP.  My team came up with a pitch that would check all three boxes. The concept was an absolute home run and landed a Texas-sized $1.5MM contract. It was an incredibly ambitious project that went far beyond what we had done in the past.  In addition to the media buy, we produced an augmented reality experience that curated an itinerary for each user, placed a virtual portal in front of them and allowed them to literally step into Texas. We shot 19 locations across the state in 360˚ video. The result was a creative and beautifully focused campaign.

PARAMOUNT PICTURES

Paramount came to us with an RFP for Dora and the Lost City of Gold. We had been regularly receiving business from Paramount, but a typical spend was $50k. We pitched an ambitious touch screen interactive game in addition to their standard media package, but set a minimum threshold at $450. Their team loved the idea and was able to find a larger budget. My team created a stellar game that logged over 48k plays and a Media Post award. This resulted in Paramount continuing with a series of interactive campaigns including Playing With Fire and Sonic The Hedgehog at the increased spend level and only stopped when Covid hit. Sonic was my kids’ favorite.

I rallied for years to change the name and logo OF OUR COMPANY (Adspace networks)and was finally given the chance by the incoming CEO who was fully onboard for a rebrand. His original intention was to hire a branding agency, and while he sat through pitch after underwhelming pitch, I came up with a design that ultimately won. Sharp yet playful, the new branding captured our brand personality perfectly. Lightbox was well-received and rejuvenated our brand personality and perception in the industry.

ADSPACE REBRAND

CAN’T STOP. WON’T STOP.

I came across a great role at an amazing company where an old acquaintance worked. I thought of reaching out via email, and then thought of another approach. The names have been changed to protect the innocent.

DEAR MARIA

Animation has always been a passion of mine. In 2016 I started an instagram account with the goal of an animation every day for 100 days. Wheel Of the Devil - so named for what the zoetrope was originally called - reached my goal and managed to pull in over 1,500 followers in that time.

WHEEL OF THE DEVIL

COVID CHRISTMAS

In 2021, omicron was causing daily covid numbers in the U.S. to skyrocket to over a million. And I was one of the unlucky ones who tested positive in the days before Christmas. Isolated from my family in my bedroom, I recorded 5 original songs including Covid Christmas, which I deemed worthy of making a music video- which was also produced in my bedroom in solitude while feverish. The song ended up getting radio play in Canada in 2022.

With the arrival of my third son, and an inundation of bad children’s books, I wrote and illustrated 3 books for each of my sons.  I have since authored/illustrated 2 more and have published all. Of course, I also animated some of them. See my books site here.

AUTHOR/ILLUSTRATOR